Case study / Tourism

Tour Operator Website for Glad Travel: Tours, Itineraries and Enquiries in One Place

Glad Travel is a tour operator that puts together tours of Georgia for foreign travelers. We built a three language website where a traveler picks a tour, reads the day by day itinerary and sends an enquiry straight from the tour page.

ClientGlad Travel

IndustryInbound tourism, tour operator

Year2026

Websitegladtravel.ge

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Project in brief

Glad Travel (gladtravel.ge) is a tour operator based in Sagarejo that organizes tours of Georgia for foreign travelers. In 2026 ITLover built its website on WordPress with Elementor and WP Travel Engine: the site works in English, Georgian and Russian, and every tour page has a day by day itinerary, the price, frequently asked questions and a map. Online payment is left out on purpose: booking starts with a tour enquiry form, the contact form or WhatsApp.

Challenge

What a foreign traveler needs from a tour operator website

A traveler planning a trip to Georgia does not know Glad Travel in advance. They need to see the tours in a language they understand, get a clear picture of the itinerary and the price, and have an easy way to ask a question.

Trips were planned through message threads, and the tour details were not gathered in one place

The audience is foreign, so the site has to show up in search in English, while Georgian and Russian versions are needed too

Booking should start with a conversation with the company, so a cart and online payment do not suit this business

The first screen of the home page on a tablet

Solution

How a traveler finds the right tour

The site has five types of pages: home, about us, the tour catalog, individual tour pages and contact. In the catalog a traveler filters tours by destination, price and duration and finds, for example, the “5-Day Tour Across Georgia” or the “10-Day Combined Mountains and Sea Tour”.

Tours are managed with WP Travel Engine, and the site is built on WordPress and Elementor with the Tourm theme, hosted on Hostinger. See the catalog live on the Glad Travel website.

If you are planning a similar site, take a look at our WordPress website development service and website development pricing.

Tour catalog with filters

Booking

How booking works without online payment

Every tour page has the same structure: overview, day by day itinerary, price, frequently asked questions and a map.

The enquiry form “Send Us A Message” is right there. The traveler writes which tour interests them, and Glad Travel gets in touch and agrees the details.

Anyone who prefers chatting will find the WhatsApp button in the top bar of every page. The contact page has the address, phone, email, a form and a map.

Tour page: tabs, price and enquiry form

Technical side

Five decisions that lead a traveler to a booking

Each point answers a specific need of a foreign traveler.

Tour catalog with WP Travel Engine

Tours are entered as separate records, so the catalog has destination, price and duration filters.

One structure for every tour

The overview, the day by day itinerary, the price, the FAQ and the map sit in the same place on every tour page, so comparing tours is easy.

An enquiry instead of payment

We left out online payment on purpose: booking starts with a form or WhatsApp. For another scheme built on enquiries, see the BuildRent equipment rental website case study.

Three languages with GTranslate

English is the main language of the site and the one used for search. The Georgian and Russian versions work through GTranslate's automatic translation.

A refreshed logo

Along with the site we reworked the Glad Travel logo, so that the brand and the new website look like one.

Result

What changed for the traveler with the new site

English as the main language prepares the site for the searches of foreign travelers. Planning this kind of structure is part of our SEO optimization service.

Trips were planned through messages