SEO

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+995 599 24 74 26
info@itlover.tech

Thematic posts

Search Engine Optimization

Search engine optimization, competitor site analysis, increasing domain authority, technical optimization of sites, and integration/configuration with webmasters to achieve high rankings on search engine results pages (SERPs).

How an SEO-Friendly website helps your business

Search Engine Optimization (SEO) involves enhancing your website’s compatibility with search engine algorithms, which determines your site’s ranking in organic search results. When your target audience searches online for services or products, the visibility of your website in search results becomes crucial.

Why Do Websites Need SEO?

If two websites offer the same product or service, the optimized website will attract more customers because it ranks higher in search results.
Your site is competing against dozens, hundreds, or even thousands of others. If you want more people to find and choose your product and/or service, you absolutely need SEO services.

On-Page SEO

The service includes:

Website audit
Keyword research
Competitor analysis
Fixing detected issues
Content editing
Meta titles & meta descriptions optimization

What Results Will You Achieve:

Refined and clean HTML structure
Improved meta tags
Simplified navigation
High-quality content
Enhanced user experience
Increased organic traffic
More conversions

Keyword research

Keyword research is the practice of identifying the search demands that drive relevant traffic to websites. Keywords are the terms through which your service and/or product are discovered by users in the search engine results pages (SERPs).

This essential SEO practice helps in creating new, targeted content and optimizing existing content to better meet user intent.

Unique Titles and Meta Descriptions

Each page should have a unique title that helps both search engines and users understand the content of the page.

The meta description is what people see on the search engine results page (SERP). Each page’s meta description should be specific, clear, and engaging to encourage users to click.

Using Headings (H1, H2, H3 Tags)

Proper use of headings (H1, H2, H3 tags) helps search engines better understand the structure and meaning of the content.
Instead of reading an entire page, most users simply scan new web pages.

They usually pick out individual words and sentences — and search engine crawlers behave similarly.
We create relevant, meaningful headings that naturally include important keywords.

Content for SEO

Search engines display both primary and supplementary content in search results.
High-quality, relevant content is what drives organic traffic to a website.

It is crucial to use keywords naturally throughout the site content, ensuring they fit contextually.
Overusing or awkwardly scattering keywords can harm the user experience and negatively affect SEO performance.

Image and Video

Images make a web page more engaging and easier for users to understand.
Optimizing image sizes improves page loading speed, which is critical for both user experience and SEO.

Using the “alt” tag is beneficial for search engines, helping them better index your content.
Images are especially important for product pages. We will help you properly optimize images and videos on your website to maximize their SEO and user experience benefits.

Website Structure and Internal Linking

The structure of pages on a website is crucial.
Internal links allow search engine bots to discover new pages and navigate through them effectively.

They help search engines better understand the content and relationships between pages.
Additionally, internal linking is a positive signal for search engines when it enhances the user experience by providing helpful navigation paths.

Off-Page Optimization

Off-page SEO refers to all activities performed outside of your website to improve its visibility in search engines.
The main goals are to increase domain authority, build trust, and enhance brand awareness.

Search engines collect all the links associated with your domain, and based on the analysis of this data, their algorithms determine your domain authority (DA).

The Role of Domain Rating

Just like users, search engines also use information about your business and website from external sources. Therefore, any link on the internet related to your brand or product is an important signal to search engines.

It is important to avoid using spammy links and private blog networks (you can’t fool search engine algorithms for long), as such tactics in off-page SEO can harm your website’s ranking and tarnish your business and domain reputation.

The service is divided into four main categories:

1. Domain Authority Audit

In the first stage, the current ranking of the domain and all associated “backlinks” are assessed. Based on the audit results, the ranking of these links, potential spam risks, and the application of preventive techniques will be evaluated. This ensures that your domain will not be associated with low-ranking, suspicious backlink sources.

2. Link Building

Link building is one of the most important aspects, as it significantly impacts the domain authority.

Choosing incorrect tactics can harm the website’s ranking and reputation. It is crucial for the targeted links to be placed on trusted websites with a high Domain Authority (DA).

3. Guest blogging
Guest blogging helps increase brand awareness, reach the target audience, and generate traffic.

The main advantage is that information about your brand and services is published on independent websites that are trusted and authoritative.

4. “Crowd” Marketing
This approach includes various techniques. Brand mentions in the online space: forums, social media, articles, blog comments, local business directories, etc.

Although this technique may seem simple and ineffective, practice shows that it has a positive impact on increasing domain authority.

website Technical Audit and Optimization

This aspect of tech-SEO defines the relationship between your website and search engine bots.

The service includes the implementation of all technical aspects that are generally accepted as standards and recommendations by search engines.

What you will achieve

Improved Site Ranking
Website Performance Optimization
Structured Data Markup
Configuration of robots.txt Files and sitemap.xml
Increased Conversions

The process of implementing technical SEO

Technical SEO Audit

Website technical optimization begins with analyzing the information obtained from the audit. The audit addresses several key technical SEO factors. We pay special attention to indexing issues and “404” errors, as these factors can negatively impact the page’s SEO.

Technical SEO Plan

A clear plan will be created based on the results of the technical SEO audit. Afterward, the plan will be adjusted according to your budget and business goals. We will focus on the most critical factors for your business.

Implementing SEO Recommendations

There are two possible options for implementing technical SEO recommendations:

The recommendation will be implemented by your web development team.
It will be implemented by the ITLover team.

Results Analysis

In the final stage, the effectiveness of the work will be assessed, and each page will be tested for errors. By analyzing the gathered information, the achieved results will be determined, and additional optimization opportunities will be identified.

The service includes

Website Security

Security is the most important factor and plays a crucial role in unfair competition. A thorough investigation will be conducted to ensure that your website is free from security issues, manipulations, and data leaks.

Webmasters and Analytical Tools

Integration and configuration with webmasters (Google Search Console, Bing Webmaster, Yandex Webmaster) and analytical tools. These tools will provide us with a detailed view of traffic statistics and help identify SEO issues.

Crawling and Indexing Issues

It is important to identify crawling, indexing, redirects, and canonical link issues on your web pages. All important pages of your site should be indexed without errors.

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Internal Linking Structure

A well-defined internal linking structure helps the site properly and clearly deliver important content to search engines and users.

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Mobile Compatibility

An analysis of all pages will be conducted to assess compatibility with mobile devices using Google and other technical tools.

Improving Site Performance

A slow-loading website negatively affects SEO and is also bad for users. Poorly planned structure, excessive use of modules, and frequently added code that disregards standards complicate site optimization. However, a solution can always be found.

SEO Audit

Target Audience Research

Understanding the needs and priorities of your audience is essential for creating a successful SEO strategy for your business.

SEO Audit of Your Niche

To optimize your website’s SEO, it’s important to research your business industry and the companies that appear on the search engine results page (SERP).

Technical SEO Audit of Your Site

Search algorithms are complex software systems that utilize technology to comprehend the content of websites. Your site should be search engine-friendly to aid in its discovery and indexing of content.

SEO marketing strategy

If you want to get ahead of your competitors in today’s world, you need an SEO marketing strategy. The main goal of this strategy is to attract customers in a cost-effective way. A good SEO strategy can elevate a business to a new level.

We use our unique approach to create the most suitable strategy for your business or startup. Our approach is based on a deep understanding of your target audience and your business.

We develop a detailed plan to implement your SEO strategy. Please note that this plan may be adjusted as work progresses.

ITLover is a full-service digital web agency offering Digital Design and Website Development services that synergize seamlessly with our SEO offerings. This synergy enables us to implement SEO marketing strategies of varying complexities, undertake website redesigns, and orchestrate creative marketing campaigns encompassing diverse activities.

All activities and optimizations, including SEO, are conducted strictly in accordance with search engine guidelines to prevent penalties (red cards) that could lead to the domain’s removal from indexing by search engines.

Transparent SEO reporting

Our users can find out at any time what stage the project is at and what SEO promotion activities have been completed.

You can see in the standard report:

Visitor statistics
Traffic sources and comparison
Conversion data, comparative tables
Page positions
Comparison of positions with the previous month
Work done in a given period

We also send marketing recommendations with the report.

WANT TO WORK WITH US?

If you believe a website could benefit you, we are here to assist you in creating one or guiding you in the right direction.

Contact us

T +995 599 24 74 26

info@itlover.tech

SEO