Website Development: Pricing and Details
What really determines the price of a website comes down to four variables: design complexity, functionality, technical optimization, and platform choice, not just the number of pages or additional languages.
With me, website development starts at 1,190 GEL, a business-class site starts at 1,990 GEL, and an online store starts at 2,990 GEL. You can see every package on the pricing page, or use the website cost calculator. These are fixed prices, not a “starting from” estimate that grows over the course of the project.
If you only need a single page, for example for a promotion or an event, a lighter option is also available starting at 650 GEL. Complex systems such as booking platforms and CRM integrations are priced individually, typically starting at 6,000 GEL.
Every package can be started with a 30% deposit, with the remaining amount split over 6 months at 0% interest, no bank involved. If your goal is to digitize your business, website development should be viewed not as a cost, but as an investment that works for you 24/7.
What Determines the Cost of Website Development?
A common question is: “Why does one developer charge 500 GEL for a website, and another 5,000?”. The answer isn’t in the visuals, it’s in the system architecture: you’re paying for code quality, speed, and long-term stability, not just design.
Four main factors drive pricing:
- Design and UX/UI: A template-based solution is cheap, but a unique design tailored to your users’ psychology takes more time and resources.
- Functionality and integrations: A simple informational page is different from a system that needs payment gateway, inventory management, and CRM integration.
- Technical optimization (Core Web Vitals): To meet Google’s standards, a site needs to load in seconds. Semantic code and speed directly affect the price.
- Independence (CMS): I build on WordPress, which powers roughly 43% of websites on the internet. After handover, you can make simple changes yourself without needing a developer.
Speed directly impacts sales
of visitors leave a site if it takes longer than 3 seconds to load
AI Website Builders and Their Impact on Price
AI builders push the base price of website creation down, but they don’t change what actually determines quality. In 2026, tools like Wix ADI, Framer AI, and 10Web can produce a visually acceptable site in minutes, which is reshaping the market, especially for simple business cards.
All three models offer a different pricing structure:
AI website builder
Template-based structure, quick to launch on your own.
No-code SaaS platform
Ready-made online store infrastructure, but with transaction fees and platform dependency.
Custom WordPress development
Your own code, independent hosting, and full control.
An AI builder is a good choice if you have the time to set it up and maintain it, and if the site’s only role is presentational. However, they carry several risks:
- Platform lock-in: moving your code to your own server is limited or impossible, and the monthly fee never stops.
- Weak technical structure: template-based code is often slow and gives you limited control over semantic SEO.
- Limited integrations: CRM, accounting systems, and API integrations either don’t exist or require a high-tier subscription plan.
- No real support: it’s a self-service model. If something breaks, there’s no developer responsible for it.
You need a developer when the site actually has to perform: when you need to stand out ahead of competitors in Google and in AI answers, when the site needs to connect to other systems, or when you need someone accountable for the site working.
Website Types and Budget (With Me)
Below are my current, fixed prices, not a market average.
Want to see exactly what’s included in each package (hosting, SEO, technical support)? On the pricing page you can review every package in full, or get an exact price with the calculator.
What Additional Costs Should You Plan For? (Hidden Costs)
The price of website development doesn’t cover the full annual cost. For your digital office to run smoothly, plan for three additional items:
- Domain: your site’s address, for example .ge or .com. Cost: roughly 30-50 GEL per year.
- Hosting and SSL: the first year is included in my packages. From the second year on, if you use your own hosting, this cost is set independently.
- Technical support: if you won’t have time for regular site updates, website maintenance starts at 150 GEL per month, or from 120 GEL per month if you use your own hosting, and covers backups, updates, and 24/7 security monitoring.
Why Is There Such a Big Price Gap? (500 GEL vs 5,000 GEL)
The difference between a 500 GEL site and a 5,000 GEL site isn’t visual, it’s structural. Cheap sites are often built with pirated or nulled themes, which puts you and your visitors’ data at risk.
Cheap site (~500 GEL)
Nulled themes
Security gaps, plugin conflicts, frequent crashes
Quality site (1,190 GEL+)
Clean code
Licensed components, semantic HTML, well-structured architecture
Cheap site (~500 GEL)
5+ second load time
Unoptimized images, bloated plugins
Quality site (1,190 GEL+)
Under 2 second load time
Optimized to Core Web Vitals standards
Investing in quality means you won’t have to rebuild the site from scratch later, and you avoid unplanned extra costs.
Frequently Asked Questions (FAQ)
How much does website maintenance cost per year?
If you manage the site yourself, domain and hosting costs run roughly 200-350 GEL per year. If you’d rather I handle the technical side, maintenance packages start at 150 GEL per month and include hosting, SSL, backups, and monitoring.
Is SEO optimization included in the price?
The standard package includes baseline SEO compatibility: site speed, mobile adaptation, and correct structure. Content SEO and keyword work is a separate service.
How long does it take to build a website?
The timeline depends on the package: Start is ready in 7 working days, Business in 15 days, and an online store in 20 days. The timeline is counted from the day materials are provided, not from the day the contract is signed.
Is installment payment available?
Yes. Every package can be paid over a 6-month, 0% interest installment plan: a 30% deposit to start, with the remaining amount split evenly over 6 months, no bank or financial institution involved.
Is an AI builder enough for my business?
If you need a simple online business card and have the time to set it up and maintain it yourself, yes, it’s enough. You need a developer when the site has to connect to other systems, or when you need to stand out ahead of competitors in Google and in AI answers.
Don’t waste time, money, or nerves on uncertainty, plan your business’s digital platform properly.
If anything is missing from this post, or you need more information, leave a comment or get in touch.
Wishing you success in the digital space!
What do you want your project to be like?
How to Prepare for Website Budget Planning?
Before consulting a professional web developer, try to answer the following questions:
- What is the main goal of your website?
- What pages should the website have?
- Do you need specific features (booking, payments, etc.)?
- Do you have a strict timeline or budget?
Answering these questions will make communication more effective and help avoid misunderstandings. If you already know what you need, check our Website Pricing Packages to see standard options.
Website Prices by Type (Estimation)
The cost is largely dependent on the complexity. Building a basic digital business card is much cheaper than creating a full-featured online store because they require different levels of database setup and development time.
| Website Type | Description | Estimated Cost |
|---|---|---|
| Startup / Business Card | Simple informational site (5 pages). Ideal for small businesses to establish an online presence. | From $350 |
| Standard / Corporate | Multi-page site (10+ pages) with advanced SEO structure and services integration. | From $850 |
| eCommerce Store | Full online shop with product catalog, cart, and payment integration. | From $1,200+ |
The Impact of Platform & Design
The platform plays a major role in determining the price. We primarily use WordPress because it is secure, scalable, and powers a vast majority of the web. This popularity means you have access to thousands of themes and plugins.
Pro Tip: Using a pre-designed template can significantly reduce development time and cost, whereas a fully custom design built from scratch (converting Figma to WordPress) requires a higher budget for unique coding.
Ongoing Costs: Domain, Hosting & SSL
Building the site is just the first step. To keep it live, you need to consider operational costs:
- Domain Name: The address of your site (e.g., itlover.tech). Prices typically start from $15 per year.
- Web Hosting: The server space where your files live. Reliable hosting starts at about $65/year and increases based on performance needs.
- SSL Certificate: Essential for security and Google indexing. Without SSL, browsers show a “Not Secure” warning. Prices range from free (Let’s Encrypt) to paid options for premium security.
Maintenance & Support
A website requires regular updates to stay secure and fast. Ignoring maintenance can lead to hacked sites or broken functionality. Many businesses opt for professional Website Administration Services to handle backups, plugin updates, and security monitoring.
Final Thoughts
At the early stage of your project, proper communication is key to planning your development at a reasonable cost. The prices listed on web agency websites are usually standard estimates. In every case, we define the exact cost and timeline based on your unique requirements.
You can calculate your costs using our Website Cost Calculator.
If you have any questions or need a custom quote, leave a comment below or contact me directly. 
We wish you success in the digital space! 
One Response
One thing that often gets missed in these breakdowns: the ongoing SEO cost can easily eclipse the initial build within 12 months. We track “seo-autopilot” something similar and found that content production plus tooling eats 60-70% of the total budget once you factor in the second year.