Banner Design

A banner ad is a message to your audience that informs them about the launch of a new product or activity and increases brand visibility. Creative web banner ads can generate traffic, attract more customers, and increase sales.

How does the banner work

Web banners are a form of online advertising that drive traffic to a landing page through a link provided by the advertiser.

You can use customized banners through Google Ads, Bing Ads, or other advertising platforms like Instagram, Facebook, and other social networks. Mobile banner ads, which play a significant role today, can also be used.

People respond better to visual messages. You can use images, text, brand identity, and calls to action in various shapes and sizes.

Key factors for creating an effective web banner include:

Simplicity: The web banner should be simple and easy to understand, with easy-to-read text and avoiding complex graphics or lengthy text.
Visual appeal: Images and videos help capture the user’s attention and make the banner memorable.
Clear call to action: The call to action button should be clear, informing the user what they will get by clicking on it, whether it’s visiting your website, making a purchase, or subscribing to your newsletter.
Target audience: Banners should be displayed to the right audience. Demographic data and interest groups can be used to reach the target audience.
Monitoring results: Analyzing the results of a web banner helps understand what works and what doesn’t. This helps refine the campaign and identify shortcomings.

What is a web banner and why is it important in online marketing?

A web banner is a graphic advertisement displayed on websites or social media. Its purpose is to promote a product or service, increase brand awareness, and drive users to a website or landing page. An effective web banner attracts attention, increases click-through rates, and drives conversions.

What types of web banners do you create?

We create various types and sizes of web banners, including static, animated, and interactive banners that are adaptable to different platforms and devices.

How do you ensure the effectiveness of my web banners?

We utilize the best marketing and design practices to create banners that are visually appealing and capture user attention.

How much does it cost to create a web banner?

The cost of designing a web banner depends on its complexity, whether it includes animation, its size, and other factors.

In what format will I receive the finished web banners?

You will receive the finished banners in various formats, optimized for different platforms and devices (for example, GIF, HTML5, JPG, PNG).

Effective ad design

Effective Banner Sizes

Most advertising platforms support multiple shapes and sizes. Experienced designers suggest three to five of the most effective web banner sizes.

Typography

If your audience can’t read the copy, they won’t click on the web banner. Use the correct combinations of fonts. Header and body copy should be different sizes.

Individual Graphics

The sole purpose of images is to convey valuable information. That’s why custom images work better than those bought from the market. Create unique images to attract customers.

Leave It Simple

On the Internet, people make decisions in seconds about whether they are interested in your ad or not. You must clearly define your message. Your display ad should be compelling, concise, and clear.

Brand Consistency

Banner ads should match your brand identity. The landing page should reflect the advertising values and promises in a reliable and understandable way.

YOUR BENEFITS. OUR KEY EXPERTISE

Attractive display ads

The main purpose of banner advertising is to attract the attention of the target audience. We carefully analyze your business, audience, and advertising platform to select the right colors and visual elements.

The right hierarchy

The effectiveness of banner ads depends on the correct hierarchy of visual elements. The most important elements are your company's brand identity, value proposition, and call to action.

Small details

"Small details make big differences." For example, a 1-pixel gray border around a white ad significantly increases the visibility of the banner.

Banner design process

In short

Which advertising platforms will you use? What are your business goals? Who is the target audience for your banner? Answers to these questions help us create ideas and concepts.

Banner Ad Copy

You can create ad copy or leave it to us. If you use different languages on your site, you need to ensure that the copy is equally effective in all languages.

Visualization

We will create an agreed number of visual concepts, providing different web banner sizes for each advertising platform or page.

Confirmation

You will receive ready-made files in the required formats. We recommend that you choose 2 or 3 web banner options. Ad platforms and site analytics tools allow you to conduct A/B tests to select the best banner ads.