Brand design process
Business objectives and brand identity
Business objectives and brand identity- It is essential to establish specific guidelines for creating a brand identity. We analyze your business, competitors, market, and customers.
- Experience demonstrates that not all businesses are prepared to develop a brand identity.
Sketches
Sketches- The designer establishes the visual direction, presenting various ideas for your business. Selecting the best concept early on helps save time and resources, as the designer can concentrate on one direction from the outset.
- Simultaneously, being receptive to the designer’s ideas can yield valuable insights and enhance the creative process.
Digital offers
Digital offers- In many cases, a brand designer specializes in logo design or redesign. This process involves focusing on various elements, including typography, color palette, and supporting graphics.
- Depending on the chosen concept, we will develop four or five versions to provide you with a range of options.
Creating a design system
Creating a design system- During this stage, the designer develops the corporate brand style for all available platforms, including websites, social media, internet advertisements and billboards, business cards, apparel, company vehicles, product packaging, brochures, reports, flyers, emails, and correspondence.
Professional typography
Color palette
Brand supporting graphics
Design system
